Four Marks freelance florist and floral virtual assistant Rachel Cooper of the Botanic Business Hub has been named one of the 100 Faces of Floristry for 2024 as part of the first National Florist Day celebrations.

The Faces of Floristry Awards, which were by nomination only, saw winners selected by a panel of judges who considered the reason for the nomination and investigated each nominee in depth before making their final selection.

Rachel said: “My clients mean the world to me and I just adore helping each and every one. Huge thanks for the nomination, to the industry panel who spent countless hours working through all the well-deserved nominations and to Caroline and the team behind National Florist Day.”

Organised by Florist Trade Magazine and The Good Florist Guide, the 100 Faces of Floristry was a way of recognising the people who make the industry tick.