THE Market Square in Alton was crowded on Friday evening with families eager to see Santa Claus switching on the Christmas lights.
Run by Alton Town Council, the annual ceremony began with some traditional music played by Alton's Salvation Army band, led by Major Neil Woollacott.
Alton town crier Stan Whitcher welcomed everyone on board, and handed over to host DJ Paul Le Feuvre, resplendent in flashing Christmas tree hat and tinsel, to make the introductions.
For full story and more pictures, see this week's Alton Herald.