A Farnham entrepreneur has opened a unique new store.

Kelly Attfield is the owner of My New Fave Collective, an independent lifestyle store in White Lion Walk in Guildford.

Kelly grew up in Farnham and her workshop is based in the town. She runs online jewellery brand My New Fave and recently won a start-up competition to launch a store in partnership with other local creatives. The store opened on June 1 and will be open for an initial eight weeks.

Kelly said: “I wanted to bring a unique shopping experience to Guildford town centre by way of bringing a group of small business creatives, all from the local surrounding areas, all under one roof to create a beautifully-curated shop. This incredible opportunity in a popular shopping town will be a springboard for my store launch and I hope to continue my retail journey beyond this, with the support of local customers.”